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Berlin CDM Social Specialist für NIKE

Our partners Nike Deutschland GmbH are looking for a CDM Social Specialist, based in Berlin, ideally as of 01.06.2022
Based in Berlin you will be part of the Berlin key city marketing team.  This team will be accountable for:

  • Humanising our brand through relationships on the ground with key communities, athletes, and athletes* that move our world forward through movement
  • Engaging members 365 with focus on activity (movement), connections (relationships), and purpose – optimising key membership KPIs and bringing the magic of Nike to life on the ground for the members who love us the most
  • Owning targeted brand extensions that amplify our brand narrative

Who are we looking for?

We are looking for a talented marketeer and (social) media specialist with a passion for movement, a curiosity for our young consumer, and a strong desire to better connect with them.  A marketeer with an unrelenting desire to test & learn how best to reach youth across the city, with an openness & proactive drive to acquire, serve and retain them.  A talented individual who embodies the values that our company holds dear.  And of course, an individual willing to adapt on the fly, all while maintaining a positive growth mindset. 

What will you work on?

As Berlin CDM Social Specialist (ETW) you will be a part of the Berlin Consumer Direct Marketing function, reporting to the Berlin Consumer Direct Marketing Cohort and Memberlifecycle Manager.  In this role you will execute our strategy to grow, acquire and retain members in the city.  You core duties will include:

  • Be the Berlin center of excellence for social marketing that including integration of other Nike handles into the Berlin social media strategy and execution.
  • Content planning (calendar) & execution (testing & feedback on content, Posting on schedule) for Instagram @NikeBerlin on Instagram in close cooperation with the wider Berlin Marketing Team.
  • Performance analytics (organic & paid) for @NikeBerlin and community & comments management in close cooperation with the Consumer Service team in EMEA
  • Preparing for and conducting monthly read-out / teardown sessions to evaluate the performance of key activations to inform the broader marketing team and further refine our strategy
  • Social media trend watch & staying on top of platform updates (focus Instagram)
  • Collaborating with the Berlin Brand Creative team to optimize content & creative strategy to best reach our target consumer based on objectives of reach, engagement and acquisition into our membership ecosystem
  • Generating insights about how our target consumer in close collaboration with Cohort and Member lifecycle to drive synergies in analytics and to connect social with membership data.
  • Go to person for EMEA in all social related questions including best practice sharing with the EMEA Integrated Media and adaptation to evolving EMEA strategy
  • Co-work with EMEA Integrated Media & social media agency to brief and input on paid social media plans

Who will you work with?

In this role you will work fluidly across the full city marketing team, aligning roles & responsibilities with the Berlin Consumer Direct Marketing Director.  You will especially work closely with the Berlin Brand Creative team in this role, and also with the EMEA Integrated Media team.

The shape of your day-to-day work will vary, and therefore your style and influence will have to adapt accordingly. You therefore must be collaborative, intuitive, and maximise the effectiveness of individual as well as collective thinking. You must be open to the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities.

What you bring to Nike?

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements in order to be considered. Candidates that meet these criteria will then be assessed based on the competencies also outlined below.

Essential requirements:

  • A minimum of 2 years’ experience as a Social Strategist, or working in Integrated Media
  • A proven track record of connecting with our consumer through insight gathering and support in execution of marketing campaigns
  • A solid knowledge of the main social platforms (IG, YT, Snap, TikTok…), with an understanding of how consumers use them, to build activations that are truly relevant for our audiences.
  • An understanding of the foundational paid marketing toolset to amplify our messaging on social platforms, how to use them in conjunction with our objectives.
  • Experience in integrated O2O activities
  • A desire & willingness to adapt in an agile fashion to our consumers’ and organisation’s needs to deepen our relationships with members
  • Preferably prior marketing experience in Berlin/Germany and a demonstrable understanding of the consumer, the city and Nike’s position within
  • Fluency in English

Leadership Defined Key Competencies:

  • Instils Trust: Is honest and straightforward when dealing with others and honours commitments, even when working through conflicting priorities
  • Fosters Effective Teamwork: Participates in constructive dialogue with the team, ensuring multiple perspectives are considered
  • Ensures Accountability: Takes ownership of work and monitors progress of performance, changing approach when needed
  • Thinks Strategically: Identifies which efforts will have the greatest strategic impact on the organisation balances strategic concerns with day-to-day activities

Core Functional Competencies:

  • Modern Consumerist - Ensure our consumers are at the forefront of everything we do in the city
  • Brand Management - Timely and effective delivery of Marketing Plans through extensive cross-functional collaboration
  • Digital Mindset - Leverage an understanding of integrated media & digital marketing and a desire to continuously test & learn to drive member KPI’s, brand and business growth.
  • Direct Marketing knowledge/experience is advantageous.

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Agentur Olaf Zern

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60385 Frankfurt