Energy Marketing Specialist (m/f/d) Berlin, Germany

Our partners from Nike Germany are looking for an Energy Marketing Specialist as a maternity leave cover in their Energy Team, located in Berlin with a limited contract.

BECOME A PART OF THE TEAM!

Nike Energy is an exceptional team within Nike that creates authentic connections with our most discerning consumers, helping them fall in love with new ideas from Nike and drive the future of Sport & Culture.

WHO ARE WE LOOKING FOR?

We are looking for a marketing talent who expresses a passion for sport, youth culture, creativity and all the spaces that exist with them.

A marketing talent with a strong link to leading edge culture in Berlin as well as an understanding of youth culture across Germany. In depth knowledge of Berlin’s / Germany’s music scene is preferred.


WHAT YOU’LL WORK ON

As the Energy Marketing Specialist Berlin, Germany you will be a part of the Central Marketing Team, reporting directly to the Energy Marketing Director, Central.  Based in Berlin, this role will be responsible for balancing relationship management & marketing execution through our key brand ambassador relationships across the Nike ecosystem, focused on Berlin and Germany. Specifically, you will be responsible for:

• Identifying, managing and maintaining a network of cultural ambassadors in Berlin & Germany to cultivate the brand and create the future of sport
• Providing exceptional service and brand management to all brand ambassador relationships
• Consistently engaging in Berlin’s rich cultural landscape, identifying key consumer insights and driving an insight loop back into Geo & Global, including Brand and Product Teams
• Collaborating with Global/Geo product teams to identify city product opportunities, specifically leverage local insights, allowing Nike to remain competitive in Berlin, Germany
• Creating visionary marketing concepts and stories aimed at identified brand ambassadors pushing the boundaries of creativity and sport and advancing the notion of sports culture
• Feeding key brand ambassador relationships strategically into Geo & Global campaign work to catalyze our Brand and advance our position within our key marketing fields (Sportswear, Running, Football, Fitness)
• Driving key “energy” campaigns around our most limited & collaboration products with our most visionary led marketplace partners

WHO WILL YOU WORK WITH?

In this role you will work fluidly across the Marketing Team, to drive better relationships with your consumer & partners in the city/country. You will also work cross-functionally in the Berlin office with key partners such as Brand Marketing, Comms and Marketplace.

The shape of your day-to-day leadership will vary significantly, and your style and influence will have to adapt accordingly. You therefore must be collaborative, intuitive, and maximize the effectiveness of individual as well as collective thinking. You must multiply the opinions and expertise of those you engage with to apply coherent strategy and thinking that leads to new opportunities to continue to apply new thinking.

WHO WE ARE LOOKING FOR

We are looking for a marketing talent with a deep understanding of progressive youth culture in Germany & connections to visionary creatives from various creative fields, especially in Berlin. You need to be willing to move in an agile and experimental approach, always pushing the limits strategically to build new spaces for Nike and Sport.

• In-depth understanding of youth culture, music as well as fashion, art and design.
• Ability to build and maintain strong relationships with external partners in these fields
• Demonstrated experience in cultural marketing, including developing and executing integrated marketing plans, identifying seeding strategies, creating content briefs, and supporting the development of innovative marketing strategies.
• Proven ability to collaborate effectively with cross-functional teams and external agencies to ensure timely execution of marketing plans.
• Experience in prioritizing and managing multiple deliverables simultaneously, delivering results under tight and complex timelines.
• Strong attention to detail and intrinsic passion for flawless execution.
• Ability to communicate vision and purpose, building energy and optimism in others for the organization's vision.
• Strong sense of ownership, proactivity, and accountability.
• A strong team player who is open to grow themselves and others

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements in order to be considered.  Candidates that meet these criteria will then be assessed based on the competencies also outlined below.

Essential requirements:

• A minimum of 4 years’ experience in brand and/or brand functional management, with a strong focus on cross- functional marketing.
• Experience in cultural marketing in the Berlin, Germany and a demonstrable understanding of the visionary and forward-thinking customer, the city and Nike's position within it with credentials in strategic decision-making in this environment.
• Proven experience identifying, owning and managing external relationships with thought leaders in Berlin, Germany - with a strong focus on fashion, aligned with Nike's strategic objectives
• A desire and willingness to work in an agile fashion as needed
• Fluent in English, written and spoken

If you are interested, please send us your application including CV, cover letter and certificates to job@olafzern.com.